Neoplants focuses on two categories of VOCs — formaldehyde (HCHO), and benzene, toluene, ethylbenzene and xylene (BTEX). These pollutants come from outdoor pollution, but also from materials that are used in construction, such as paints, coatings and chemicals. Cooking and smoking can also foster indoor pollution.

While ordinary houseplants have little effect on pollution, this companies has developed genetically modified pothos plants that may have a bigger impact

Conventional air purifiers (...) can capture particles but not small organic molecules. This is why Neoplants focused on a group of indoor air pollutants that mechanical air purifiers cannot capture.